Stay informed with weekly updates on the latest AI tools. Get the newest insights, features, and offerings right in your inbox!
Masset centralizes, manages, and analyzes B2B marketing content with AI-powered search and revenue insights.
Masset is a modern AI-powered content management platform designed specifically for B2B marketing teams that need a single, reliable home for all their marketing assets. Instead of letting content live scattered across folders, cloud drives, CRMs, and chat tools, Masset centralizes everything into one intelligent system where every asset is always up to date, easily searchable, and instantly accessible across the tools teams already use.
At its core, Masset acts as a “content home” where every piece of marketing material—such as case studies, pitch decks, product one-pagers, videos, battlecards, and onboarding guides—can be stored, organized, and distributed without friction. The platform is built around the idea that content should not only be stored, but actively used, tracked, and continuously improved based on real performance data. Every asset becomes part of a living system rather than a static file sitting in a folder.
One of Masset’s key differentiators is its deep integration with AI systems and modern workflows. It connects with MCP-compatible AI tools such as Claude, ChatGPT, Cursor, and GitHub Copilot, allowing these systems to search, retrieve, and use approved company content in real time. This ensures that AI-generated responses and workflows are grounded in accurate, company-approved information instead of outdated or hallucinated data. With dozens of tools available, AI can not only fetch assets but also analyze engagement, generate reports, create content boards, and even submit requests when needed content does not yet exist.
Masset also extends into major business platforms like Slack, Microsoft Teams, HubSpot, and Salesforce, embedding content directly into the places where teams already work. Sales reps can quickly share assets in conversations, marketers can track engagement inside CRM records, and leadership teams can measure how content influences pipeline and revenue. Every interaction is logged and tied back to performance metrics, enabling organizations to understand which materials actually drive deals and which ones need improvement or retirement.
Another powerful capability of Masset is its analytics and revenue attribution system. Instead of only tracking basic metrics like views or downloads, the platform connects content engagement directly to closed-won deals and revenue impact. This allows marketing and revenue operations teams to clearly see how specific assets influence pipeline velocity, deal progression, and total revenue outcomes. It turns content from a branding tool into a measurable revenue driver.
The platform also helps teams maintain content quality and governance at scale. Version control ensures that every share, board, and AI tool always uses the latest approved version of a document. Content flagging systems allow teams to identify outdated materials, while structured workflows ensure that new asset requests are routed to the right owners without confusion or manual coordination.
For enablement and training, Masset introduces AI-driven learning experiences directly inside Slack and Teams. Instead of traditional courses, teams receive short, daily knowledge checks based on approved content, helping improve retention and ensuring that sales and marketing teams consistently understand the messaging and materials they are using in the field.
Overall, Masset positions itself as more than a traditional digital asset management system. It is an AI-native content infrastructure layer for modern B2B organizations. By unifying storage, distribution, analytics, AI integration, and training into one platform, it helps companies ensure that every piece of content is accurate, discoverable, and actively contributing to revenue growth—no matter where teams work or which tools they use.
