The CPM Calculator is a specialized tool designed for digital marketers and media planners to quickly calculate Cost Per Mille (CPM), campaign costs, or impression estimates.
Key Features:
- Real-time three-way calculator (CPM, cost, impressions)
- Built-in benchmark references for different industries and markets
- Scenario comparison mode to test different CPM assumptions
- Plain-English output summaries for easy sharing
- URL-ready campaign scenarios for team collaboration
Target Users:
- Digital marketers running awareness campaigns
- Media planners budgeting for top-of-funnel activities
- YouTube/Facebook/TikTok advertisers
- Marketing teams needing quick CPM calculations
Unique Selling Points:
- Focused specifically on media planning needs (not generic finance math)
- Provides context with industry benchmarks and examples
- Generates shareable URLs with embedded campaign scenarios
- Offers readable output summaries instead of just raw numbers
